Working in partnership with the business to deliver the growth objectives, Andi ensures the Barnett Waddingham brand, culture and uniqueness is clearly articulated, understood and consistent across all marketing activities.
Andi provides leadership to managers in the marketing team across PR, communications, design and events and has accountability for the performance and results of these related areas of focus. His role requires him to develop action plans which set out production, operational and organisation priorities.
Andi oversees the delivery of our marketing initiatives via online content - including website, SEO, social media, email and video marketing - and offline production of collateral including newsletters, brochures, event branding and supporting promotional material.
The above activity is underpinned with performance analytics in order to ensure projects are monitored, objectives met and future campaigns tailored accordingly.
Andi also collaborates with the business to manage the wider brand - coordinating a range of activities which include IP protection and online reputation management. This is supplemented by delivering internal training to the wider business where required.
" Andi is a highly driven and talented creative manager who we have worked with on several interactive projects, he is highly professional and has been a pleasure to work with. His expertise in design and marketing has enabled us to deliver some truly excellent solutions."
Achievements and experience:
Andi graduated from the University of Wolverhampton in 2005 with a degree in Graphic Communication and joined Barnett Waddingham in 2011. Andi became a Principal in 2022.
Andi enjoys keeping fit through a range of sports including running, cycling and hiking. He has taken on several half marathons and recently completed both the UK and Welsh 'three peaks' charity challenges. When not taking part in sport, he can often be found cheering on his beloved Sheffield Wednesday.
